Improving flood risk communication through engagement tools

Delivering practical engagement tools to increase the capacity of Risk Management Authorities to promote resilient behaviours in communities vulnerable to flooding and climate impacts

Project summary: This project will map research from disciplines such as psychology, sociology and business, as well as case study examples, to translate existing knowledge into ways that will support Risk Management Authorities (RMAs) to more effectively engage their communities increasing their resilience to risk. The 2017 Climate Change Risk Assessment (CCRA) identified flooding and coastal change risk to communities, businesses and infrastructure as the number one priority risk that requires more action to combat negative impacts on society.  Yet less than 10% of those living in flood risk areas believe their home could flood in the future despite flooding causing on average £30,000 of damage per household and displacing victims for around 6 months. Flood Risk Managers (FRMs) across Yorkshire have requested iCASP support to overcome a number of challenges that impede their efforts to engage with, and build the resilience of, those at risk of flood. The end goal of the project is to inspire communities to take more responsibility for their own resilience specifically with regards to flood preparation.

Production of resources and tools during the project will be used by RMAs to develop effective risk communication strategies that result in increased resilience of communities at risk. The outputs and learnings from the project will be transferable to other sectors and could complement and increase the impact of current projects in the iCASP portfolio such as INNS project workshops, NFM Community of Practitioner events and Yorkshire PFR pathfinder project.

Project team: Dr Jenny Armstrong, Dr Andrea Taylor and Dr Paola Sakai – University of Leeds; Dr Liz Sharp – University of Sheffield; Flood Risk Management Team – Leeds City Council; Flood Risk Management Team – City of York Council; Research and Development – Environment Agency; Living with Water partnership (project lead in bold)

Project number: 19

Duration: March 2020 – September 2021

Outputs: will be made available in the resources section of the website

Updates: track the progress of this project

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